Privacy Policy
Last Updated: 11/4/2026
Who We Are
This website is operated by Bluestar Alliance LLC (“Bluestar Alliance,” “we,” “us” or “our”), 240 Madison Avenue, 15th Floor, New York, NY 10016. This Privacy Policy explains what information we collect when you visit this website, how we use it, and the choices you have. It applies only to this website and not to the websites of our brands or licensing partners, which have their own policies.
Information We Collect
Information you give us. This website has no account sign-up, contact form, newsletter sign-up or checkout. If you choose to email or call us using the contact details on this site, we receive the information you share, such as your name, email address, phone number and the content of your message.
Information collected automatically. Like most websites, the servers that host and deliver this site automatically record standard technical information when you visit, such as your IP address, browser type, device type, the pages you request, the referring page and the date and time of your visit. We do not use this information to identify you.
Cookies and Tracking Technologies
This website does not set cookies and does not use Google Analytics, advertising or social media tracking pixels, or similar visitor-tracking technologies. The only information it stores in your browser is a simple counter in local storage that rotates the photo shown on the home page. This counter contains no personal information, is never sent to us or anyone else, and can be cleared at any time through your browser settings.
To display the site, your browser loads some content directly from third-party services, which receive your IP address and basic browser information as part of that request:
Google Fonts (Google LLC), which supplies the typeface used on the site;
Image hosting services, including Squarespace and Instagram (Meta Platforms, Inc.), which serve some news and social media images.
These providers process that information under their own privacy policies.
How We Use Information
We use the information described above to operate, maintain and secure this website; to understand and fix technical problems; to respond to inquiries you send us; and to comply with legal obligations.
How We Share Information
We do not sell or rent personal information, and we do not share it for targeted advertising or retargeting. We share information only:
with service providers that host and deliver this website, such as our web hosting provider and the content services listed above, solely to provide those services;
with our affiliates and brand or licensing partners where needed to respond to an inquiry you send us;
when required by law, regulation, legal process or government request, or to protect the rights, property or safety of Bluestar Alliance or others; and
in connection with a merger, acquisition, financing or sale of all or part of our business.
Advertising
We do not use information collected through this website for targeted advertising, retargeting or cross-site tracking.
Links to Other Websites
This website links to other sites, including our brands’ websites, press articles, Instagram and LinkedIn. We are not responsible for the privacy practices of those sites, and we encourage you to read their privacy policies.
Data Retention and Security
We keep personal information only as long as needed for the purposes described in this policy or as required by law. Server logs are kept by our hosting provider for a limited period. We use reasonable administrative, technical and physical safeguards to protect information, but no method of transmission over the internet is completely secure.
Your Privacy Rights
Depending on where you live, including California and other U.S. states, the European Economic Area and the United Kingdom, you may have the right to request access to, correction of, or deletion of your personal information, to object to or restrict certain processing, and to not be discriminated against for exercising these rights. Because we do not sell or share personal information for cross-context behavioral advertising, there is no need to opt out of those activities. To make a request, contact us using the details below. We may need to verify your identity before responding. If you are in the EEA or UK, you also have the right to lodge a complaint with your local data protection authority.
International Visitors
This website is operated from the United States. If you visit from outside the United States, information about your visit may be processed in the United States and other countries where our service providers operate, which may have different data protection laws than your country.
Children’s Privacy
This website is not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will change the “Last Updated” date at the top of this page. Your continued use of the website after an update means you accept the revised policy.
Contact Us
If you have questions about this Privacy Policy or want to exercise your privacy rights, contact us at:
Bluestar Alliance LLC
Attn: Legal Department
240 Madison Avenue, 15th Floor
New York, NY 10016
Email: privacy@bluestarall.com
Phone: (212) 290-1370