Born from water, Hurley was founded in Huntington Beach in 1999 on the principle of empowering and fueling the voice of the next generation. Through the lens of inclusion, Hurley has partnered with the world's best musicians, surfers, skateboarders, snowboarders, and tastemakers, growing into a global youth culture brand with deep roots in beach lifestyle. With strong youth programs on both coasts, Hurley helps thousands of kids excel at their sport, upholding a tradition of believing in and supporting promising up and comers. A unique blend of style and performance has Hurley sitting as the global benchmark for innovation both in and out of water. .